Sex on TV seems de rigueur. In the USA there is now more sex than even on television. The Kaiser Family Foundation, a US philanthropic group, has an ongoing interest in sexual health among young people and the potential contributions of mass media to sexual behavior.

“R & B helps to like reflect deeply on relationships”

In another article I spent some time discussing watching TV while studying or doing school work and the implications for retention and recall. While not having spelt this out, clearly there are consequences with respect to our children’s academic performance. Parents take note. In this article I want to spend some time examining the other activities adolescents are engaged with while watching TV. This type of information should be useful for media managers and advertisers as they compete for attention in this highly competitive and cluttered media landscape, one which promises to get even m

There is a widely held view that we are what we consume—not just food but media fare as well. In fact some believe that media consumption is central to identity formation. We are what we watch on TV, listen to on radio and read in newspapers and magazines. Of course for me ‘TV’ extends beyond plain old TV to now include the computer screen as well, and I’m even beginning to stretch it to cell phone screens. Anyway, if consumption does indeed confer identity, then what are we consuming in Jamaica? And what of our identity?